Throughout the 60s to the present, there hasn’t been much representation for anyone who wasn’t the so-called “ideal standard” of beauty. The idea behind this project is to recreate classic looks from the past but to also add diversity to them. That said, we hope to modernize these retro looks with inclusivity. Being inclusive to all people is an important part of our platform; this project allows us to mesh that with our love for makeup.

We started off with the 60s and decided to recreate the iconic twiggy eyeshadow look. The 70s look was inspired by makeup ads from that decade. For the 80s look, we went for a colorful appearance and added a lot of blush. Lastly, the 90s look was inspired by the rise of the supermodels of that decade.