Primary Colors
Welcome to Issue N° 1 of ALT magazine.
ALT is short for “alternative” but also denotes nonstandard, nonconformist, other. ALT stands for some of the underrepresented and unseen forces on campus.
We came up with the idea of ALT Magazine on a cold, February night in the dorms. We wanted to showcase the style that inspires us, a style uncommon in the Midwest but alive and thriving within the urban communities of color — street style. With the effort of our team, we wish to increase the awareness of the street fashion scene at UW-Madison.
Style has no boundaries. Street style, in particular, is a creative outlet that showcases one’s individuality and creates a platform where minorities can influence the world.
While ALT Magazine primarily focuses on fashion, we also want to address social issues surrounding our campus and the world. With weekly posts on our blog and longer pieces written by our culture staff, we hope to peak interest on topics of minority empowerment and identity, and expand students’ knowledge of streetwear.
Our first theme, Primary, marks the start of ALT’s journey. The basis of all colors as well as the first in a succession of ideas, Primary will serve as the foundation for upcoming issues.
Lastly, we’d like to thank our team members for being OG and helping us make this magazine a reality. And to our friends and family that helped us believe in the process and supported the magazine from its very beginning, we are forever grateful.
We can’t wait to see where ALT magazine will go.
Much love,
Lisa & Nell